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Creating an effective Internet solution requires a thorough
understanding of your business situation. We will work with
you to determine a strategy to maximize traffic to your website.
We will create a campaign to promote your website that will
increase your overall success.
The first step to designing a website solution is to do an
"as is" analysis. Specific areas we look at are:
- How does your website rank relative to your industry?
- How easy can people find you when they perform a search?
- How often are people searching for your product or services?
- Once visitors come to your website, how easy is it for
them to navigate around your site?
Once we've established where your website is currently we
take a look at its potential. We provide solutions that are
custom-made to drive traffic to your website and increase
sales.
SEARCH ENGINE MARKETING
Search Engine Marketing drives traffic and qualified buyers
to your website. It ensures that your site gains maximum exposure
organically (via Search Engine Optimization). We can also
manage your pay-per-click account so you don't have to. This
allows you to market yourself and your properties 24-hours
a day.
We strive to increase your position in the rankings and to
get the highest possible placement. Once we reach the highest
we maintain that ranking by continuing to manage your account.
Search Engine Optimization is a difficult process that doesn't
happen overnight, it takes time. There is a lot of research
and time put into marketing a website, and our Special Projects
team works hard to ensure that your website shows up in the
search engines and that your budget is optimized.
LEAD GENERATION AND CAPTURE
Once a prospective client is driven to your website via Search
Engine Marketing, they then become an actual lead by any number
of ways. We help you incorporate what they're looking for on
your website which helps make it that much easier to capture
them. Here are a few ways we can help you do that:
- Generate by a prospect looking for a seminar
- Generate by a prospect looking to see how much their current
house is. This is done by performing a Comparative Market
Analysis (CMA). This lead generator allows real estate agents
or brokers to perform a CMA.
- Capture prospects from your website by looking at what
their favorite listings were, where they spent the most
time and how to contact them. By capturing this information
you have the ability to send customized emails based on
the information they provided on your website. You're able
to set prospects up on automatic email based on the favorites
they have saved.
It's best to remember that capturing a lead is not about
trapping or forcing them into giving out their name and email
address, this will lead to an unqualified lead. It's actually
about finding someone who's truly interested in a property
and looking to buy within that specific price range. It's
about quality not quantity. We provide you with the solution
to generate those quality leads.
EMAIL MARKETING
1. Custom marketing materials
In this day and age most people need marketing materials now,
not later. Our customized marketing materials are professionally
done and are automatically generated from your website. Not
only can you print them at anytime, you can also make last
minute updates. You're finally going to have the flexibility
you've been looking for.
2. Email Campaigns
The ability to capture prospects on your website allows you
to automatically email potential home buyers a series of letters
to develop a relationship and create loyalty. Start building
a long lasting relationship today!
3. Email Updates
These updates allow you to receive emails regarding new listings.
Keep up to date on listings without having to do the research
yourself.
TRACK YOUR RESULTS
Our monthly reports will provide you with detailed website
statistics that guarantee you're getting the results you set
out to achieve.
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